You’re busy juggling your work, social and family commitments and use the internet to keep organised and stay in contact with friends and family. Most Social Secretaries are working women with children.
You’re busy juggling your work, social and family commitments and use the internet to keep organised and stay in contact with friends and family. Most Social Secretaries are working women with children.
Social Secretaries are wholly pragmatic when it comes to embracing technology. Comprising primarily of busy women, juggling a hectic family, work and social life, if technology makes their life easier they're happy to use it.
They're too busy to play and experiment with new gadgets. However they're all for convergence as it means they have fewer devices to learn and use. They're also happy that it will be easier to text, use IM or even phone their partners, children or friends.
Social factors are important: they value their friendships and use technology to help them keep in touch. They are the writers of round robin Christmas letters which are now sent as emails rather than posted.
They value their social commitments and, acting as 'secretary' to a friendship group, will circulate the documents by email, or by posting to a group webpage.
Emily, 31, works in marketing currently on maternity leave, from London