It’s likely you’re aged 50 or over and have got up to speed with the internet over the past 10 years, probably with the encouragement of your children. You use it especially for reading news and managing your finances.
It’s likely you’re aged 50 or over and have got up to speed with the internet over the past 10 years, probably with the encouragement of your children. You use it especially for reading news and managing your finances.
Unlike Timid Technophobes, Web Boomers especially appreciate the internet's infinite data resources. The fact that they can access a wealth of information on health, hobbies and history - all from the comfort of their home - fascinates them.
Older and wiser than many of the other tribes, they know that just because they've read something online doesn't necessarily make it true. They tend to stick to a set of trusted online sources and still read the daily newspaper too.
Web Boomers have a lot of free time but they don't want to spend it queuing in the bank. This tribe are fully fledged online bankers and shoppers.
Careful with money, they like to read online reviews before making a purchase. They're not sold on social networking, but they're getting to grips with services such as Skype as the video element enables them to feel closer to grandchildren as they grow up.
Jan, 56, teacher from Essex.
